Archive for the ‘Hewlett-Packard’ Category

Communicating sustainability initiatives makes some companies shine brighter than the rest.

Venerable brands such as Starbucks (SBUX), Dell (DELL) , HP (HPQ) and Timberland (TBL) are leading the way with innovative online communications tools to engage their stakeholders.Starbucks and Dell have dedicated stakeholder engagement sections with comment cards, interactive forums, voting, and a way to see which ideas or suggestions are being implemented. Starbucks’ micro site provides a great example for how to share a CSR report with your stakeholders.

HP has developed an online interactive diagram to show consumers how they have engineered every facet of their business to be more eco-friendly.

Despite ongoing feuds with their marketers, Timberland is greening its brand image by communicating their sustainability initiatives in a micro site that shares their pledge to become more eco-friendly with their stakeholders from Wall Street to Main Street.

We want to hear what you think. Tell us which companies are getting it right when it comes to using creative communications tools to talk about their sustainability initiatives.

By Grant Draper, The Element Agency

Once again, our West coast friends are ahead in the green game. Fourteen major corporations have formed the California Affiliates of the Green Power Group to increase their collective consumption of power from renewable sources.  The project is coordinated by the green think tank, World Resources Institute.

The partnership primarily helps the companies share expertise on how to best use green power.  But as an added value, they can now “sit down with policy-makers and suppliers to come up with innovative ways to deploy green power” says Alexander Perera, the director of WRI’s Green Power Market Development Group.

Perhaps you have heard of these firms?  Members are Advanced Micro Devices, Apple, BT Americas, Cisco Systems, eBay, Google, Hewlett-Packard, Intel, Intuit, Levi Strauss & Co., News Corp., Pactiv, Patagonia and Wal-Mart.

By Stefan Deeran at The Element Agency in New York.