Don’t Sweat the Trickle of Stimulus Funds
FD Element.
The leaders in sustainability and advocacy communications and advertising.

What does the confluence of Climategate, Pachauri and the IPPC report errors mean for business? Simply that business leaders need to take a step back, assess the risks of not acting on the climate and weigh in on the larger, politically charged strategies that are attempting to cloud the science of global warming.
In the spirit of Al Gore’s recent op-ed in the New York Times, we simply can’t wish away climate change because it is real and it is happening. This is supported by overwhelming scientific consensus from around the world.
What is critical is that businesses on a trajectory to creating programs — or entire business models — to reduce carbon emissions and advocate for cleaner energy are not deluded or wrong. They are on a more courageous path than those not taking action and are certainly more prepared for the green economy of the 21st century.
Take for instance Best Buy, who has recently joined a group of green-minded corporations that call for stronger climate change policies, greater energy efficiency and more development of renewable energy. And, companies on Corporate Knights’ Global 100 list, such as the number one ranked General Electric , are also worthy of recognition due to their serious action on climate change.
These companies are talking policy related actions to move forward renewable energy and energy efficiency and no doubt will take the current political tactics undermining the science of climate change with a grain of salt.
Certainly, the scientific community has a real social responsibility to take a public stand and it is doing it now. Not easy for a typically reclusive community. But businesses and corporate leaders also have a role: it is to voice and reinforce their support that the fundamental science behind climate change is real and that humans are causing it.
So, as Valeri Jaffe rightly says in the Earth’s Best Defense blog, cut the drama and let’s get on to what matters: new jobs and opportunities that come of a robust, green economy and a healthier planet today and for generations to come.

As we reported in our Top 5 Sustainability Communications Trends for 2010, companies will continue realigning their core business values to adhere to new demands for greater transparency from stakeholders, competitors, regulators, and consumers.
Today’s Forbes/Corporate Knights ranking of the world’s 100 most sustainable companies is a key proof point for this trend, as the list shows more of the world’s largest companies are communicating sustainability proactively, transparently, and as a core business value.
The list is dominated by companies in Europe and the US that have succeeded in communicating the link between their sustainability initiatives and core strengths and values. Congratulations to to GE and PG&E for breaking the mold and achieving the number one and two rankings respectively.
Over the next 11 months, there will be more opportunities for US companies to show their wares. New 2010 sustainability rankings will be released by the Dow Jones Sustainability and FTSE4Good indices, Newsweek’s Green Rankings of the S&P 500, the Carbon Disclosure Project Leadership Index, and many others. Given the market volatility throughout 2009, noting which companies rose and fell in the rankings this past year tells us much about how sustainability factored into companies’ responses to the economic downturn.
Submitted by Grant Draper, FD Element