As many companies are tacking the environmental footprints of their companies, there is an increasing push to streamline the efficiency of a huge energy sink that others may be overlooking: IT data centers.
Last month, the Uptime Institute announced the corporations selected for its Global Green 100 list that highlights the significant energy efficiency achievements of global corporations operating major data centers. It includes Fortune 500 and other companies which have demonstrated a board-level policy and governance commitment to increasing energy efficiency and reducing the carbon footprint of their enterprise IT and data center operations. The Uptime Institute is a research think-tank and adviser to owners and operators of the world’s largest enterprise data centers on the technical and business issues of computing reliability, sustainability and energy efficiency.
These corporations will officially be announced on April 15th during a Green Enterprise IT Awards ceremony (co-sponsored by the U.S. Department of Energy with a keynote by Tom Friedman) at the 4th Annual Institute Research Symposium: “Lean, Clean, and Green” in New York City, April 13-16, 2009.
Elements of a “green” data center include:
- Minimizing the electricity used by servers
- Reducing the energy used by the data center facilities
- Conserving fresh water by using recycled water instead
- Reusing or recycling all electronic equipment
- Engaging with peers and stakeholders on best practices
“Only 1 to 2 percent of total energy consumed in a data center produces useful computing. The rest covers overheads and inefficiencies tied to technology choices, service level agreements and the way the IT is managed,” said Kenneth G. Brill, Executive Director of the Institute. “In an era of increasing energy scarcity and escalating costs, corporations cannot afford to ignore these losses. The companies included in the Global Green 100 have showed an exemplary commitment to improving their data center operations, not only reducing their carbon footprints, but also realizing significant financial savings.”
Among those companies recognized in the report are: Allstate, Bank of America, Bank of New York Mellon, Dow Chemical, FedEx, Google, HSBC, Johnson & Johnson, MGM Mirage, Microsoft, Southwest Airlines, and TimeWarner
Tim Woodall, at FD Element in New York